![]() ![]() This was not his first experience with controversies though-having been brought into the drama of the 2008 Presidential election, Bill O’Reilly, Pepsi, and his fellow rapper T.I. Social media was extremely quick to call Ludacris out for the insensitivities. Most recently though, RapTV determined that “Ludacris and Nelly engaged in an Instagram live battle that resulted in the two of them getting trolled by viewers.” Before Nelly joined the Live Stream, Ludacris teased some of his newest lyrics that referenced Bill Cosby and R. ![]() But one of the most ironic business ventures of them all was the opening of his own restaurant in Atlanta called “Chicken N Beer”-named after one of his most successful rap songs of all time. This included co-owning Conjure Cognag liquor, releasing his own line of headphones known as “Soul by Ludacris” and becoming a brand ambassador for Puma. He impressed management and was soon offered a full-time job from the station to be their DJ, which he happily obliged to under the stage name of “Chris Lova Lova”.Īfter two years of dominating the Billboard charts for his consistently mind-blowing rap singles, Ludacris expanded into several business ventures. ![]() After graduation, he worked as an intern for Atlanta’s radio station Hot 97.5. Wanting to stay in the music industry, Christopher (Ludacris) attended Georgia State University, where he studied music management. As a teenager, he joined an amateur rap group and continued working on his musical skills through to adolescence. Along with the likes of other rappers such as Big Boi and Andre 3000, he is hands down one of the most influential “Dirty South” rappers to achieve such mainstream success in the 2000s and played a quintessential role in helping rap transition into the 21 st century.īut how did Ludacris become so successful? And where is he today?īorn in Champaigh, Illinois with the birth name of Christopher Brian Bridges, Ludacris began his rapping career as a nine-year-old in Atlanta, where he wrote his first wrap song and performed it live. ![]() Ludacris is a rapper who will forever live in the music industry’s book of legends. ![]()
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